"First text, then images, now OpenAI has a model for generating videos," screamed Mashable the other day. The makers of ChatGPT and Dall-E had just announced Sora, a text-to-video diffusion model. Cue excited commentary all over the web about what will doubtless become known as T2V, covering the usual spectrum – from "Does this mark the end of [insert threatened activity here]?" to "meh" and everything in between. Sora (the name is Japanese for "sky") is not the first T2V tool, but it looks more sophisticated than earlier efforts like Meta's Make-a-Video AI. It can turn a brief text description into a detailed, high-definition film clip up to a minute long.